AKT - Vi andre tar bussen
Taking the bus is most often the right choice. Easy, economical and environmentally friendly. It's something most people realise. But not everyone. Some misunderstand or are too selfish to choose public transport. The rest of us know, even if we sometimes forget. But we know! And that realisation is at the heart of AKT's latest campaign, "Vi andre tar bussen” ("The rest of us take the bus”).
Marketing and Communications Manager Terje Mathisen at AKT says that they don't achieve higher liking or increased ratings by showing off their products.
- "People know what a bus looks like and what it's like to sit in one. We can't turn the journey into an otherworldly experience, that's not very credible. On the other hand, it's the confirmation that the bus is the right choice that has been important for us to emphasise in this campaign. We've received good attention so far, so it looks like we're on the right track," says Mathisen.
NOSLEEPTILLBROOKLYN has assisted with strategising and creative concept as well as media counselling and placement. The campaign began before the summer, and will run in digital and social media, cinema, radio and print and continue throughout the autumn.
Radiospots
Vi andre tar bussen - To albuer
Å ta bussen er veldig ofte det riktige valget. Enkelt, økonomisk og miljømessig. Det er noe de aller fleste skjønner. Men ikke alle.
Vi andre tar bussen - Ofre seg for miljøet
Å ta bussen er veldig ofte det riktige valget. Enkelt, økonomisk og miljømessig. Det er noe de aller fleste skjønner. Men ikke alle.