The new campaign from NOSLEEPTILLBROOKLYN consist of everyday objects that have become impossible to use, as a symbol of what it's like to face everyday life when you're struggling. The campaign shows, among other things, a teapot facing the wrong way and barbed wire as dental floss in print advertisements and films, to a Brand Experience with an impossible sofa group that you can try to sit on. Together with interviews, video clips of artists and healthcare professionals conveying personal experiences and expert advice, Gjensidige wants to create greater understanding and empathy around the issue, both towards the target group but also more broadly in society.