Sixt
Client:
Sixt
Category:
Commercial
For the very first time in Norway, car rental company Sixt has developed a campaign that will highlight what it calls its “cheeky premium” position even more clearly.
The campaign consists primarily of outdoor boards at Norwegian airports, with short, cheeky messages to show that there is actually a difference between car rental companies.
- We want people to discover Sixt as a car rental company with a difference, combining high quality and service with a playful and cheeky tone,” says Chief Brand Officer Ingvild Torp Pedersen at Sixt Norway. NOSLEEPTILLBROOKLYN was commissioned to clarify the brand strategy and develop the creative concept.
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