Brand Experience for Cupra
Client:
Cupra
Category:
BX
The goal was to engage Gen Z by creating an emotional association between Palmesus and Cupra, which was one of the biggest challenges we faced in 2024.
Creating a car commercial for Palmesus with continuous sound from two stages, 60,000 crazy Gen Z's, 50% rain and only 4 hours to film. It sounds unlikely, but the result worked out way beyond hope!
Radiospots
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