But what about a new ticketing scheme instead?
Client:
Agder kollektivtrafikk
Category:
Film
![](https://cdn.prod.website-files.com/654cc3049dc0bed1a2513b68/6639c65c91350fe6d17848c9_Agder-kollektivx.jpg)
AKT introduces a new ticket scheme and the slightly surreal campaign inserts this news into conversations where it doesn't fit in. Like in a conversation between father and daughter, and in an operation theatre.
The films are purchased stock films and dubbed with new dialogues. The first part is about launching the news that a new ticket scheme is on the way. The campaign introduces the new scheme for paying and registering tickets on buses in Agder. The scheme not a revolution, much remains the same, but still, nobody likes change, especially when it comes to deeply ingrained habits. That's why NOSLEEPTILLBROOKLYN has developed a wide range of communications to make the new ticketing system easier to accept and use.
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